Brand Name Blending Ideas and Examples
If you do not find a single-word, and unique brand name, then coining two or more words into one word, is a workable option. Sometimes, blending of words does not create a short name, however, it makes the business name distinctive and brandable.
You can create a business name either through blending parts of two or more words or by joining two words as compound. You should avoid inserting a hyphen between component words, constituting the brand name. → Watch Video Tutorial below.
Examples of Blended Business Names
Here are some examples of company names which are amalgam of two words. Apparently, each name appears to be the one word by removing the space between actual words.
PharmaChoice is a Canadian chain of pharmacies. The business name is amalgam of ‘Pharma’ and ‘Choice’.
Federal Express company was renamed as FedEx in 1994 – a single easy to use name.
Rogue and Side are two words, and the Crazy Monkey Studios changed its name to single worded Rogueside as brand name, which is unique, and easy to speak.
InterContinental is coined by two words ‘Inter’ and ‘Continental’ which is an international chain of hotels and resorts.
Good and Leap are combined to coin the brand name GoodLeap.
It is also possible to include only part of words in brand name. For example, Accenture brand name is derived from the tagline "Accent on the future" by combining the word ‘Accent’ and last three letters of ‘Future’ word.
Arby's is an American food brand and named after enunciation of initials (R. B.) of its founders Raffel Brothers.
Coca-Cola name was created by combining Coca and Cola whereas Coca refers to the coca leaves and Cola refers to the kola nuts used as flavoring in the drink. The founder John S. Pemberton changed the 'K' of kola to 'C' to make the brand name look distinctive.
Verizon company was named by coining initial four letters of veritas (Latin for truth) and last three letters of horizon.
Single-Word Brand Name is Better Than Coining Two Words
Though coining two words to make a single word brand name is a good practice. However, if you find naturally single word business name, it will be a better option. For example, Google is inherently a single word name, and it is easier to pronounce than Microsoft – which is coined by combining Micro and Soft, derived from microcomputer software. On the other hand, Bing is better than Google because it is not only single, but Bing is also shorter than the Google brand name.
Example of Selecting a Futuristic Brand Name by a Prudent Founder
Everybody knows the Sony brand. But few know that initially the company was founded with a difficult business name of Tokyo Tsushin Kogyo in 1946.
When Akio Morita its founder visited the United States, he realized that Americans feel difficulty in pronouncing the name of his company. So, he decided to change the name of his company. Some names such as its initials TTK and Tokyo Teletech were considered but those were already registered.
Finally, Sony name was decided – a purely meaningless word and derived from the popular American slang term Sonny. The Sony is an ideal brand name which is short, unique, easy to write and pronounce as well as brandable and rememberable. The right and timely decision reflected the business acumen of Akio Morita.
If Morita had retained the original name of Tokyo Tsushin Kogyo, it might not be so popular and successful as it is now.
Sony is one of the oldest global companies, however, it is still the largest technology and media conglomerate in Japan and world's largest manufacturers of consumer and professional electronic products, the largest video game console company, and the largest video game publisher – aside from other success factors the brand name Sony played a pivotal part in the popularity and success of the brand.
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More Examples of Name Blending
Here are examples of actual business names from real companies, with most of them being based in the USA. These creative brand names can serve as inspiration and provide you with ideas when selecting a name for your own business. In these examples, two words are blended into a single brand name, for creating uniqueness.
WineChain
TrustedSite
Seedsman
LoveBook
KeepSake
CuraLife
LegalZoom
DirectDeals
CenturyLink
PuroAir
FirstLeaf
PriceLine
BarkBox
BioTrust
DeleteMe
LoveSac
LugLess
LibertyTax
SmartPak
TravelPro
TaxFyle (they made the name more unique by distorting the spellings of ‘File”).
EveryPlate
ProFlowers
VitalSource
EcoFlow
SimpleTire
SpoonFlower
YesGlasses
WillMaker
CuddleDown
TicketSmarter
TeleFlora
NatureMade
EyeBuyDirect
EveryDrop
UPack
BeachBound
BathMate
EnergySage
Goodyear (famous tire brand).
LifePoints
LensCrafters
CityPASS
Mailchimp
SideTrack
BraceAbility
PetFlow
TaxSlayer
MedPeel
CheapTickets
FinditParts
GraphicAudio
LendingTree
EverPlans
FunnyFuzzy
NordLayer
PeachSkinSheets
YouMail
HealthyMale
OneTravel
UntilGone
TaxAct
LegXercise
OtterBox
SuperDown
BoxLunch
DiscountMags
TunnelBear
BuddyLove
LivFresh (it removed the letter “E” to make it unique name).
DailySteals
SageFinds
MetroFax
CheapAir
PatPat
JustFab
PenFed
GlassWire
WellBefore
FinalCut
Above are the real examples of company names having blended brand names. You can search these names in Google Search to know more about them.
Note: Some blended company names do not capitalize the second word. I have done so for clarity, making it easier for you to differentiate between the two words.
More Resources
Get insights from the Dozro case study to find why Fanciful company names are more successful.
Meaningful vs Meaningless Brand Names: which are better?
Find out the Importance of Vowel Letters in a Business Name.
Should you use Acronyms or Initials in a Business Name?
Importance of Choosing a Inclusive Name for Rebranding.
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